The primary aim of gas stations, especially the ones with retail/ convenient store outlets is to attract customers. What better than bright comfortable lighting could do it better? Drivers will definitely be drawn to a gas station that makes them feel safe.
If you are one of those gas station owners, you would know that as much as you want to give a tough competition to your competitors and attract customers, you also want the lighting at your gas station to be cost-effective and long lasting. Gas station with canopy lighting is the solution you are looking for. Gas station with canopy lights helps you create maximum illumination at the most economic cost.
To know what exactly customers expect from your gas station, it is the best to try and be the customer once. While you are on a road trip, you will realize that a gas station is so much more than the place where you would want to refuel your vehicle. After a long ride, the gas stations play a huge role in breaking the monotony of the ride by allowing you to stretch, relax and shop for things for the rest of the ride. Especially at nights, gas stations give the drivers the much-needed change with its luminance.
If you observe well enough, you will be able to note down the differences between the various gas station canopy lighting strategies employed by the different owners. You could pick the ones that attract the most customers and also save lighting costs.
Things that you would observe from the customer’s point of view by interacting with customers at the most crowded gas stations would be as follows:
- No matter how many extra facilities are provided by the less lit station, drivers only want to opt for the gas station that is brightly lit as they appear safer. Gas stations with canopy lights deliver the required bright illumination at a lower cost.
- Gas station with the traditionally used yellow light is unattractive. No matter how well lit they are, the bright glare from the yellow lights only drives customers away.
- The appearance of the lights and fixtures do matter a lot. Making it clear that it is high time to get rid of the box like old fashioned fixtures to protect the gas station canopy lights.
- Gas station canopy lighting along with well-lit store where you can easily find things and take a break is any day the most preferred.
Now that you know the strategy, the only matter of concern is your budget. It is important to remember that fixing a huge number of lights also comes with the cost of keeping them lit all night long. Gas station with LED canopy lighting can help you save quite a bit with its energy efficient, easy to maintain options.