There are many tools available today to develop content in multiple languages. Website templates are translation ready. Browsers have translation tools that can convert websites from any of the major languages of the world to another major language. Even some rarely spoken languages have made their way into the inventory of translation tools. However, none of these available and free translation services are interpreting services. They are simply tools that translate word by word, without any context, without assuring grammatical sense and at times resulting in a piece that makes no coherent sense whatsoever. Whether it is notarised translation you need or real time interpreting services, you need an expert.
You would consider or need translation services and interpreting services when you are dealing with a diverse audience, cutting across countries or people whose native language is not English. To target every demographic in a personalised way in any cosmopolitan society, you’ll need to seek help of translation services. At times, you would need notarised translation; but it is not always mandatory for businesses in general. It is deemed wiser to give translated content to create that instant connect. Imagine what kind of a connect you would be creating if your translation is not worth-while, if the content doesn’t make sense or there are clearly some colloquial, linguistic and grammatical sins committed or allowed.
Hiring specialised translation services or interpreting services is the only way to ensure relevance, contextual and literal. It is also the only way to ensure that your presence has a degree of authority for the target audience. Even when you hire an expert, make sure you get bespoke interpreting services. Random translation will translate the content but there will be no personalisation. Different contents will have the same tonality, the same strengths and the same weaknesses. The message may be different but the messaging will essential be unaltered. That can become uninteresting in given contexts or bearing in mind the diverse preferences of a multilingual audience. With specialised and bespoke translation and interpreting services you would be able to convey a message in a way you want.
It is also imperative that you find a translation agency that has an exposure to the cultures which you would be targeting. Language translation services or interpreting services is not just about the words and texts. It also needs to be rooted in the cultural idiosyncrasies.
HL TRAD has been in the business of offering financial and legal translation services for 10 years now. It has more than 3,000 translators that work for the company and offices can be found throughout Europe. You can count on HL TRAD for translation of more than 100 different languages. Visit www.hltrad.co.uk for more information.