If you’re a real estate agent, you know that it’s important to stay top of mind with your leads and clients. The problem is that you’ve got a lot on your plate, and keeping track of an entire contact list can be very time consuming. Real estate CRM software is the answer when it comes to nurturing leads.
Customer Relationship Management (CRM)
A CRM is a software system that allows you to easily keep track of every client and every lead in your list. Once you enter your contact list into a CRM, you can set up a personalized nurturing program for each person.
Real estate CRM software is specifically designed to support real estate professionals. The database is structured to let you keep track of an entire family, meaning your main contact, a spouse or significant other and even the kids in the family. There are special fields for office and home phone numbers. You can even assign each contact to a group.
Groups help you create one set of emails, for example, that you know will apply to everyone in that group. For example, you may have a set of emails that would interest contacts you know from church, or contacts you met at a Chamber meeting, or contacts who are first-time home buyers. You just create the communications, assign a time for them to be sent, and you’ll automatically stay in touch on a group by group basis.
You can also set up reminders to send a personal email or place a telephone call. In addition, all the information you need about that lead and your previous contact with them is available to you.
Real Estate SMS Marketing
If you use real estate SMS marketing, you have another opportunity to add leads to your CRM. This type of marketing will help you sell homes faster and add interested home buyers to your CRM. And, it’s simple to use.
You simply import your listing information into the SMS marketing dashboard, and place a sign rider with your uniquely assigned phone number to your yard sign. A home buyer who sees your yard sign will call the telephone number on your sign rider and get instant information on their smart phone.
You will receive notification with the home buyer’s telephone number, and you can contact them right away – often while they’re still in front of your listing! You can immediately start to establish a relationship and get contact information, along with an idea of what the buyer is looking for. Your next step, of course, would be to enter that information into your CRM. If they don’t buy your listing, you still have a solid buyer lead.