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CHECKOUT! HOW DIGITAL MARKETING HAS BENEFITTED FLIPKART !!

FlipKart is one of the e-commerce Giants in India.It was founded in October 2007 by Sachin Bansal and Benny Bansal who are alumni of the Indian Institute of Technology, Delhi.It is headquartered in Bangalore, Karnataka, India.

  • FlipKart initially started selling books but soon expanded its product categories.
  • Amongst world’s top 10 visited websites in India.
  • It sells around 30 products per minute.
  • It offers multiple payment methods.
  • It has a great CRM (Customer Relationship Management).

flipkart

flipkart

  • Mission:

    “Ab har wish hogi poori!!”

  • Tagline:

    “Flipkart Matlab bilkul pakka”

Team:

  • Vice President Marketing: Shoumyan Biswas
  • Senior Manager, Online Marketing: Chirag Singhal
  • Manager Digital Marketing (SEO+SEM): Chandan Mohan Kumar
  • Online Marketing Manager: Tanya Chadha

 Marketing Objectives:

  • Boost sales
  • Increase traffic
  • Enhance revenue and sales

Marketing Strategies:

Segmentation Strategies

  • Demographical Segmentation
    Age:15-34 (mainly youth)
  • Geographic Segmentation
    1 tier,2 tier and 3 tier cities
  • Behavioral Segmentation
    Customer’s preferences and web friendliness
  • Psycho graphical Segmentation
    Decides where to display Ads

Learn Digital Marketing

SEO (Search Engine Optimization)

  • Simple Site Structure
  • Use Canonical Tags
  • Simple Keyword URLs
  • Product Names, Title tags, H1 tags, Meta Descriptions
  • Easy Navigation
  • Easy browsing through categories

On- Page Factors:

  1. URL:
    https://www.flipkart.com/
  2. Page Title:
    Online Shopping Site for Mobiles, Fashion, Books, Electronics, Home Appliances and More
  3. Page authority (PA): 80
  4. Domain Authority (DA): 76
  5. Meta Description:
    India’s biggest online store for Mobiles, Fashion(Cloths/Shoes), Electronics, Home Appliances, Books, Jewelry, Home, Furniture, Sporting goods, Beauty & personal care and more! Largest selection from all brands at lowest price. Payment options – COD, EMI, Credit card, Debit card & more. Buy Now!
  6. Meta Keywords:
    Online Shopping in India, online Shopping store, Online Shopping Site, Buy Online, Shop Online, Online Shopping, Flipkart
  7. H1:
    Online shopping in India at its best
  8. H2:
    Deals of the Day • Best of Fashion & Lifestyle • Big Brands at Best Prices • Featured Brands • Discounts for You • Six Day Super Savers • Featured Brands • Offers for You • Flipkart SmartBuy Offers • PAYMENT METHOD • Shop online with the best deals & offers
  9. Bold/Strong:
    Not found
  10. Alt Text:
    Flipkart •  SAMSUNG • Sale ends tonight • YUREKA BLACK • Top Offers on top brands •Panasonic • Lavie Hand-held Bag • Tokyo Talkies Women’s Shift Blue, White Dress • Trimmer (Just ₹799) • Wildcraft Melange 3 32 L Backpack • Asics Gel-Fujisensor 3 Men Running Shoes • Provogue Corporate Casuals • Curren CU15BWS Analog Watch – For Men • Wedding Sarees • Peter England Men’s Checkered Formal Blue Shirt • Sony MDR-XB450 Wired Headphones • Sports & Fitness • SAF Buddha Ink Painting • FFDRHS • BudgetBuyX3 • LowestPriceX3 • IOT-VR • IOT-VR • as • Nike, Asics & more • wc16 • Joyalukkas 22 K 2 g Yellow Gold Coin • Barbie School Bag School Bag • Estatos Women Blue Flats • Nivea • QUPID Women ROPKPS Heels • Tommy Hilfiger… • Casio A489 Enticer Men Analog Watch – For Men • Achintya Polyester Yellow Plain Eyelet Door Curtain • Chumbak Flower In My Eyes Owl Pink Figurine Showpiece – 18.5 cm • Adidas40 • United Colors of Benetton Messenger Bag • United Colors of Benetton Women’s Printed Casual Maroon Shirt • Vero Moda Women’s Sheath Black Dress • W Solid Women’s Straight Kurta • Tommy, Skybags… • Home Gyms • Ziyaa Casual Floral Print Women’s Kurti • Maniac Solid Men’s Black Track Pants • Adidas Neo VS HOOPSTER MID W Sneakers • QUPID Women SANU Wedges • HP • HP • Soundlogic wireless headphones & spreakers • Soundlogic wireless headphones & spreakers • INTEL • Lotto Shoes  • Philips • Great Offers • Perfumes • Bags • Power Banks for Mobiles • Sunglasses • Bedsheets • Wrist Watches • Deodorants • Belts • Apple iPad 32 GB (Just ₹24,900) • Just ₹3999 (Trimmer ) • Nikon AF-P DX NIKKOR 70 – 300 mm f/4.5 – 6.3G ED VR Lens • Bluetooth Speaker • Fryer (Extra ₹500 Off) • Just ₹24,499 (Exchange Offer) • HP (Print|Scan|Copy) • Just ₹9,499 (No Cost EMI) • Just ₹33,999 (No Cost EMI) • Just ₹7,799 (No Cost EMI) • Just ₹10,299 (Exchange Offer) • Just ₹25,999 (No Cost EMI) • Diana Korr • Diana Korr • Puma Women’s Styles • Puma Women’s Styles • Mamy Poko • Mamy Poko • Loreal • Loreal • Card Holders • Center Table • Fitness Benches • Vehicle Horns • Kitchen Tool Sets • Tennis Racquets • Spike Guards & Surge Protectors • Badminton Grips • Gear Locks • Home Theater • Pressure Cookers & Pans • Regular Office Diaries • From ₹1,499 (2 Year Warranty) • Speaker (Just ₹1,299) • Just ₹699 (Rich Bass) • Bedsheet (From ₹449) • Just ₹399 (2X Faster) • Under 399 (Designer Covers) • Under 299 (Plain Covers) • Shock Proof cases (Mobile Cases) • USB Titanium Blades Trimmer (Just ₹1099) • From ₹699 (Powerful Bass) • Under ₹549 (100% Cotton) • Just ₹1,549 (Compact Design)

SEM (Search Engine Marketing)

  • PPC Ads
  • Mobile Ads
  • Display Ads
  • Remarketing
  • Search Engine and Display Advertising (mostly)
  • Search Ads
  • Video (YouTube)
SUCCESSFUL BRANDING CAMPAIGNS
♦      Fairy Tale
♦      No Kidding, No Worries
♦      Shopping ka Naya Address
♦      Shop Anytime, Anywhere
♦      Big Billion Days, Singles Day

SMM (Social Media Marketing)

  • Facebook
  • Likes- 6,825,473
  • Active users- 528241
  1. FB Pages based on product categories to create more user engagement
  2. Posting deals and offers for customer acquisition
  3. Updated cover photos for seasons, festivals, sale, etc
  4. Updates on customer queries and new products
  5. Posts on competitions
  6. Additional customer support tab

Twitter

  • Likes- 1,839
  • Tweets- 33.2k
  • Followers- 1.72 M
  • Following- 25
  1. Tweets for new products, offers, discounts using High quality videos and images
  2. Tech @ FlipKart Exclusive Channel
  3. 24 * 7 customer support
  4. Real-time connecting with customers

YouTube

  • Videos- 40
  • Views- 526k
  • Likes- 300
  1. No channel
  2. YouTube Campaigns

Instagram

  • Posts- 895
  • Folllowers- 304k
  1. Official account
  2. High quality images
  3. High Definition Videos
  4. Deals and Offers

Pinterest

  • Followers- 456
  • Boards- 8
  • Pins- 403
  1. Deals and Offers
  2. Boards according to customer preferences

Google+

  • Followers- 168
  1. Focus on improving Brand Image
  2. Customer engagement
  3. Interaction with followers
  4. Customer acquisition

Affiliate Program

FlipKart’s Affiliate Program lets you earn money effortlessly by following some steps:

  1. Promote links on your website or app
  2. Drive traffic to FlipKart
  3. You earn commissions
  4. When products purchased

Content Marketing

  1. Official Blog
  2. Unique tech-focused blog
  3. Blog articles about company, industry, technology, etc.
  4. PR release page

Mobile Marketing

  1. Website is mobile optimized
  2. Main focus is product launch, customer acquisition, engagement and retention
  3. Targeting repeat purchases

Payment Methods

  1. e-Wallet
  2. EMI
  3. COD (Cash On Delivery)
  4. Credit Card
  5. Debit Card
  6. Net Banking

Return and Exchange

  1. Hassle-free
  2. Straightforward
  3. 30-day policy
  4. Full refund
  5. Exchange of product

Customer Support

  1. 24*7 support
  2. Text/ SMS
  3. E-mail
  4. Order placed, confirmation, shipment information
  5. Easy order tracking
  6. Call
  7. Company address
  8. Request Form

Success Stories

  1. Google Page Rank – 6/10
  2. Alexa Website World Rank – #109
  3. Daily Page Views– 10.1 million
  4. Load Speed – 3 sec
  5. Back links – 12214
  6. User Interface – Very Good
  7. Alexa Site Navigation Rating – 4.5/5

Credits- digitalvidya

Keywords

Online Shopping in India, online Shopping store, Online Shopping Site, Buy Online, Shop Online, Online Shopping, Flipkart

Conclusion: Brand USPs (Universal Selling Propositions)

After reading the article we can conclude the following Brand USPs that FlipKart is using:

  • Trusted Brand
  • Innovative Advertisements
  • eKart Support
  • Good Customer Support
  • Multiple and Secure Payment Methods
  • Remarkable Acquisitions
  • In-House Products
  • Great Brand Tie-Ups
  • User-friendly Website and Application
  • Easily browsable categories for various Products

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